BRAND + BRIEF
Discover Tasmania - How can we attract more travellers that live in Melbourne?
INSIGHT + IDEA
The reason most people travel is to experience a new place, a new culture, a new perspective. And with that we experience a new version of ourselves. Showing the metropolitan audience another version of theirselves in a wondrous and beautiful place will spark a desire for adventure and discovery. Discover Tasmania. Discover Yourself.
EXECUTION + EXPERIENCE
Two print ads, one out-of-home ad , and one homepage takeover ad.