​BRAND + BRIEF

Discover Tasmania - How can we attract more travellers that live in Melbourne? 

INSIGHT + IDEA

The reason most people travel is to experience a new place, a new culture, a new perspective. And with that we experience a new version of ourselves. Showing the metropolitan audience another version of theirselves in a wondrous and beautiful place will spark a desire for adventure and discovery. Discover Tasmania. Discover Yourself. ​

EXECUTION + EXPERIENCE

​Two print ads, one out-of-home ad , and one homepage takeover ad. ​