BRAND + BRIEF
Garmin Vivosmart - How can we stand out from the smartwatch market and target serious athletes?
INSIGHT + IDEA
A lot of the smartwatch and fitness tracker market is trying to attract more customers by marketing these devices as fashion accessories. The Vivosmart HR+ has more features than any other device in it's market. It's designed with athletes in mind, putting function over fashion.
EXECUTION + EXPERIENCE
One print ad, an added feature in the mobile app for sharing photos, and two billboard ads.