​BRAND + BRIEF

Garmin Vivosmart - How can we stand out from the smartwatch market and target serious athletes?

INSIGHT + IDEA

A lot of the smartwatch and fitness tracker market is trying to attract more customers by marketing these devices as fashion accessories. The Vivosmart HR+ has more features than any other device in it's market. It's designed with athletes in mind, putting function over fashion.

EXECUTION + EXPERIENCE

​One print ad, an added feature in the mobile app for sharing photos, and two billboard ads.