BRAND + BRIEFGarmin Vivosmart - How can we stand out from the smartwatch market and target serious athletes?
INSIGHT + IDEAA lot of the smartwatch and fitness tracker market is trying to attract more customers by marketing these devices as fashion accessories. The Vivosmart HR+ has more features than any other device in it's market. It's designed with athletes in mind, putting function over fashion.
EXECUTION + EXPERIENCEOne print ad, an added feature in the mobile app for sharing photos, and two billboard ads.
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