BRAND + BRIEF
Land of Fire - How can we market an independent film to distributers as a movie that tiptoes the line of familiar indie tones with dramatic shifts and consequences.
INSIGHT + IDEA
Land of Fire is a film I edited about old friends reconnecting on a road trip to Big Sur. I've since created a trailer, key art, and campaign for the project. The key art was aimed to have a familiar and indie film tone while using color and typography to illustrate the setting - a California road trip. The trailer displays our protagonist's decent into chaos and his potential for redemption.
EXECUTION + EXPERIENCE
A trailer, three versions of key art, three billboards, blu-ray and Netflix key art, IMDb webpage takeover, and instagram posts.