​BRAND + BRIEF

Maltesers - How can we show that Maltesers are the perfect movie time snack?

INSIGHT + IDEA

Popcorn is universally known as to go-to movie snack. Some people enjoy adding Maltesers into their popcorn, but the idea is fairly polarising. Using the brand's lighthearted and slightly risqué tone, create a conversation about mixing Maltesers and popcorn.

EXECUTION + EXPERIENCE

​One 30-second TVC, two 15-second pre-rolls, print and Instagram ads, and a social media campaign focussed on starting a conversation by polling the audience. ​