BRAND + BRIEF
Maltesers - How can we show that Maltesers are the perfect movie time snack?
INSIGHT + IDEA
Popcorn is universally known as to go-to movie snack. Some people enjoy adding Maltesers into their popcorn, but the idea is fairly polarising. Using the brand's lighthearted and slightly risqué tone, create a conversation about mixing Maltesers and popcorn.
EXECUTION + EXPERIENCE
One 30-second TVC, two 15-second pre-rolls, print and Instagram ads, and a social media campaign focussed on starting a conversation by polling the audience.