BRAND + BRIEFMaltesers - How can we show that Maltesers are the perfect movie time snack?
INSIGHT + IDEAPopcorn is universally known as to go-to movie snack. Some people enjoy adding Maltesers into their popcorn, but the idea is fairly polarising. Using the brand's lighthearted and slightly risqué tone, create a conversation about mixing Maltesers and popcorn.
EXECUTION + EXPERIENCEOne 30-second TVC, two 15-second pre-rolls, print and Instagram ads, and a social media campaign focussed on starting a conversation by polling the audience.
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