BRAND + BRIEF
Jesuit Social Services - How can we change the public opinion on our youth justice system to promote restorative justice over punitive justice.
INSIGHT + IDEA
Addressing the political center was crucial for this campaign, as the far-right will likely not budge in their opinions and the far-left are already in agreement. Showing that these youths are truly worth a second chance through their stories was the best was to prove the value of not only their lives, but restorative justice as a whole.
EXECUTION + EXPERIENCE
Website, Facebook, Twitter, and adshel. Videos shared on social media.